When you meet someone at a business event,
the most common question people ask after you give your name
is, "So, what do you do?"
And how do you answer? Do you say I'm a Chiropractor
… I'm an Independent Distributor … I'm an Interior
Decorator … I'm a Financial Consultant … I'm a Graphic
Designer?
When you introduce yourself this way, you're
giving yourself a "label" -- and you're allowing
the other person to apply his or her definition, prejudice,
or image to your profession.
Instead, try answering the question literally.
Tell the new acquaintance What You Do (not Who You
Are). For example, if you're a Chiropractor, answer with
something like this: "I help people live their lives
free of pain and discomfort." A graphic designer might
say something like, "I help people on a limited budget
to visually market themselves as though they were a Fortune
500 company."
Answers like these are going to immediately
create interest and invite questions!
Be creative -- think about how What You Do
provides a benefit to others. Do you help them find out why
they aren't losing weight? Do you show them how to have fun
in their work? Do you help them find that special someone?
Your 'verbal commercial' can be an ideal
starting point to talk about your business. Don't miss out
on this great opportunity by categorizing yourself.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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