As you look through your newspaper, do you
ever stop and read some of the ads? When you watch TV, are
there some commercials that actually interest you? When your
daily junk mail comes in, do you throw it all away or do you
keep some to read?
As consumers, we are literally bombarded
everyday by advertising. It arrives at the doorstep of our
lives in just about every imaginable form -- telemarketing,
TV and radio commercials, sales letters/postcards, newspaper
ads, the Internet, billboards, door hangers, refrigerator
magnets, calendars, coupon books -- ad infinitum.
MOST of it is ignored. But occasionally,
we actually respond to an advertisement. Why? What makes that
one advertisement stand out among all the gazillions that
we are exposed to everyday?
Because it ...
Offers something that affects us personally.
Immediately shows us the benefits we'll receive.
Helps us to recognize the importance of those benefits.
Emphasizes the urgency of purchasing right away.
Provides assurance that we won't be ripped off.
Now ... what happens if any of these elements
are missing? Simple. The ad is ignored.
If you want your ad to stand out from the
crowd, make sure that you (1) direct it to your target
audience, (2) clearly show the advantages (benefits)
of owning/using your product or service, (3) encourage a quick
response by offering limited time bonuses, and (4) always
offer a guarantee.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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