Have you ever considered the impact
that your website pictures have on others?
Recently, I came across a website
that I felt was very impressive. It had quality images, the
navigation was clear, and the overall look was clean and crisp.
There was even some animation, but it was used effectively
and wasn't overdone.
What I found particularly fascinating
about the site was that almost every time I visited, there
was a different image on the front page. The first time it
happened, I was a little taken back. I thought to myself,
"I don't remember seeing that the last time I was here." But
after a couple more visits, I realized what was happening
and thought, "Hey ... cool!"
It was apparent the images were
chosen to compliment the theme of the site, which was to focus
on a particular beverage.
But then a friend commented on
the image he saw when he visited.
It was a picture of bare feet --
with the viewer looking straight at the soles of the feet.
My friend said this picture immediately
turned him off. All he could think of was "stinky feet."
No longer did the beverage seem
appealing. No longer did it matter that the site was an excellent
source of information. No longer did he have a desire to make
a purchase. The impact of those bare feet took away from everything
else. To this particular visitor, that picture had an extremely
negative impact.
When choosing your images (or your
words) for your web site, it's vitally important that you
consider your audience. You may think something is "clever,"
but someone else may find it offensive.
Of course, you can't please everyone.
But give serious thought to what you're putting on display.
Ask for constructive feedback. Let someone critique your site
and urge them to feel free to share with you their initial
impressions.
Remember, your website is a representation
of you and your business. The visual impact it has on your
visitors plays a big role in their decision to buy your product
or service.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
This article may be copied and distributed so
long as it is not modified in any way and the footer at the end
of the article is included.
