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"What Is Marketing?"

Marketing is everything you do to get the word out about your business. It includes networking, cold calling, e-zines, Yellow Page ads, direct mail, web sites, sales letters, coupons, speaking presentations ... and the list goes on.

  • Everytime you mention your business to someone, you're marketing.
  • Everytime you hand out your business card, you're marketing.
  • Everytime someone hears the name of your business in your outgoing voice mail message, you're marketing.
  • Everytime you give out free samples, you're marketing.

Marketing is what keeps your business alive and well. It's what brings in new customers and keeps previous customers in your active files.

When you market, you're putting yourself in contact with people. And the more people you reach, the more customers you will gain.

When you provide excellent customer service, you're marketing.

When you take part in online discussion groups and offer advice/suggestions related to your industry, you're marketing. When you sign your forum post with your name and the name of your business, you're marketing. When you add your "signature" at the end of your e-mail messages, you're marketing.

Did you know that others can market for you? Everytime someone gives you a testimonial, that person is marketing for you. Everytime a past client refers someone to you, that person is helping you market.

If your business seems to be acting a bit lethargic, perhaps it's time to give it a good shot of marketing. It will do wonders ... trust me.

Copyright © 2000 Nan Yielding

Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.

This article may be copied and distributed so long as it is not modified in any way and the footer at the end of the article is included.


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