Marketing is everything you do to get
the word out about your business. It includes networking,
cold calling, e-zines, Yellow Page ads, direct mail, web
sites, sales letters, coupons, speaking presentations ...
and the list goes on.
Everytime you mention your business to
someone, you're marketing.
Everytime you hand out your business card,
you're marketing.
Everytime someone hears the name of your
business in your outgoing voice mail message, you're marketing.
Everytime you give out free samples, you're
marketing.
Marketing is what keeps your
business alive and well. It's what brings in new customers
and keeps previous customers in your active files.
When you market, you're putting
yourself in contact with people. And the more people you
reach, the more customers you will gain.
When you provide excellent customer
service, you're marketing.
When you take part in online
discussion groups and offer advice/suggestions related to
your industry, you're marketing. When you sign your forum
post with your name and the name of your business, you're
marketing. When you add your "signature" at the
end of your e-mail messages, you're marketing.
Did you know that others can
market for you? Everytime someone gives you a testimonial,
that person is marketing for you. Everytime a past client
refers someone to you, that person is helping you market.
If your business seems to be
acting a bit lethargic, perhaps it's time to give it a good
shot of marketing. It will do wonders ... trust me.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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