Do you have a "Mission Statement"
on your website? You might want to consider removing it.
Did you know that a Mission Statement is meant
for your eyes only? That's right. It should be written by you ... for you. Contrary to popular opinion,
it is not meant to be on public display. Surprised?
The reason a Mission Statement is written is
to help you focus on the direction you want your business
to take. (The rest of the world doesn't need to know ... and
usually isn't really interested).
In large companies, a Mission Statement is written
to make sure employees are performing their duties according
to the "mission" of the company, but again, it should
be used only as an internal document.
Although not something that should be displayed, it is a good idea to have a Mission Statement for yourself. If you haven't put anything
down on paper yet, here are some tips to get you started:
A Mission Statement should generally be no more
than one paragraph (25-80 words, 1-2 sentences) and include
the following:
Why your business exists (there is only one answer --
to MAKE MONEY).
The products or services you sell.
A clear assessment of the market you serve.
An example of a mission statement: Make money
by marketing and selling e-books on choosing the right pet
to people who live in apartments, condominiums, and other
residences where space is limited.
Keep in mind that a Mission Statement is
the foundation on which your business is built. It is the
guiding principle and should be referred to frequently to
ensure you don't "lose your way" or get "off
track." Everything you do in your sales and marketing
role should be in line with your Mission Statement. It's suggested
you post your statement in an area where you can refer to
it often.
A Mission Statement is not a Business
Plan. It is not the same as writing objectives (long-term
results) or listing your goals (the steps you take to reach
your objectives).
To be truly effective, your Mission Statement
should be inspiring, motivating, and meaningful. It needs
to be something that works for you, gives you direction, and
instills within you the desire to make your business the best
it can be.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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