I have a friend who is in
real estate (in fact, she helped me buy my home). She's a lovely lady, but more than that, she's
a M-A-R-K-E-T-E-R!
I have never known anyone
who takes marketing so seriously. But she doesn't shove
it down my throat. She very subtly (and regularly) reminds
me of her presence through a variety of activities. For
example:
Routinely she telephones me to see how
I'm doing. Naturally, she's checking to see if my life
circumstances have changed and whether I might be considering
a move. But this doesn't come across in the conversation.
She makes me feel that she has a genuine interest in me.
About once every couple of months, she
sends out a letter -- not about real estate, but about
things that might be of interest to her clients. In
one letter, she wrote about the raise in postal rates
and included five three-cent stamps! Another
time, she sent a note about how to stop receiving unsolicited
(junk) mail and even included a stamped postcard that could be sent to the Mail Preference Service for
removal of one's address from their files.
Recently, she went to Ireland for a
visit -- and sent a postcard to say Hi.
On more than one occasion, she has invited
me to lunch -- her treat.
When my Sheltie died a couple of
years ago, she sent a sympathy card.
Every year, I get a lovely scenic calendar
from her.
Now you tell me. Am I going
to hire anyone else if/when I get ready to buy another home?
And who am I going to recommend if someone asks me for a
reference to a good real estate agent?
There's a lesson to be learned
here. I'll leave it up to you to ferret it out.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
This article may be copied and distributed so
long as it is not modified in any way and the footer at the end
of the article is included.
