I'd like to share with you a
well-known 'secret' to successful sales writing on the Internet.
Consider the following 'catch'
phrases that often appear on many Websites.
"The revolutionary system that gives you everything
you need to achieve your financial destiny"
"World's most profitable ezine directory"
"Rated the #1 income generating home
business of the year for 2 years"
"Learn the real tricks to earning millions on the Internet"
"The stepping stone to your future wealth"
"Earn a huge income!"
"Amazingly powerful home business now allows you
to generate a six figure income"
Do you see a pattern here? Although
I have my doubts about the truth of these claims, they are,
nevertheless, excellent examples of using words that strike
a chord with most people.
Think about it. Who among us
wouldn't like to become profitable, achieve our financial
destiny, generate a six figure income, and/or earn millions?
I realize that not every business
owner offers products or services that can make money for
her/his clients. But if you can ferret out a benefit that
even remotely provides an opportunity for potential buyers
to increase their income (or to save money), try
to work it into your headline and sales message. I can all
but guarantee it will get their attention.
After all, the title of this
Marketing Tip caught your eye, didn't it?
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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