It’s been said that everyone likes to make their customers happy.
I believe there is a great deal of truth in this statement; however, as I surf around the internet and look at various websites, it seems some website owners have forgotten what it takes to make their customers happy (or at least their potential customers).
Here’s the scenario: You arrive at a website hoping to find information about a particular product or service. After spending several minutes at the site, clicking here and clicking there, you end up leaving in frustration because you feel like you’re going in circles.
Are you happy? Probably not.
Experts say that most of us will click 7 or 8 times to find what we need. After that, we generally say ‘sayonara’ to that website and move on.
To my thinking, people should not be forced to click even 5 or 6 times to get where they need to be. If a website has been laid out with the visitor in mind, the process of getting from Point A (the entry page) to Point B (the order page) should be effortless, i.e., a maximum of 3-4 clicks.
If you are a website owner and want to make sure your customers are happy, make it easy for them by ensuring they can find their way around quickly and easily.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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