I landed on a website as a result of a Google search and started reading the content. Within only a few moments, it was obvious to me that the website owner had not updated the site for quite some time.
Why? Because there was reference to an event that took place in 2004 … with a mention that a similar event was scheduled for 2005. The writer promised to provide more details as the event drew near.
Hellooooo? It is now October 2007.
Did the event ever take place? I’ll never know because the website hasn’t been updated.
I own and operate several active websites, so I know now difficult it is to stay on top of every page of every website, but nonetheless, I try to make a practice of reviewing the sites on a monthly basis to be sure the information is still accurate, as well as making sure all the links are working.
New websites are being added daily to the internet — sites that may be your competition. If the information on your website has not been updated for quite some time, who do you think visitors will choose to do business with?
Answer: The website that has the most up-to-date and accurate information on products and services.
Nan Yielding has nearly 10 years experience as an online business owner. She is the owner of Writing-Etc.com and offers internet marketing services and assistance to help website owners attract more customers and increase sales.
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